The BCUF team is Authentic, Passionate, Professional, Respected, Connected, Strategic.  

 
 
 

Leadership Team

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JON MILLER   Founder/Executive Director/Creative Director   Born in Salt Lake City, and raised in northwest Colorado, Jon has spent 40 years living a life in connection with the mountains. In the early-eighties snowboarding changed his life and remained a core passion that guided his life and career. In 2004, Jon began working with Polaris Industries as an agency creative. His vision laid out the creative/strategic platform for the modern-day success of the Polaris Snowmobiles’ brand. Jon’s career grew for nearly a decade with Polaris, and he found his purpose in working to connect a declining snowmobile industry to the evolving backcountry ski and snowboard culture.  From this unique perspective, he clearly saw many industry, political and cultural differences which block intelligent and sustainable progress for all winter backcountry- focused recreation. His vision and passion has influenced this emerging industry growth in many ways, and from this spark, Backcountry United was born.

JON MILLER
Founder/Executive Director/Creative Director

Born in Salt Lake City, and raised in northwest Colorado, Jon has spent 40 years living a life in connection with the mountains. In the early-eighties snowboarding changed his life and remained a core passion that guided his life and career. In 2004, Jon began working with Polaris Industries as an agency creative. His vision laid out the creative/strategic platform for the modern-day success of the Polaris Snowmobiles’ brand. Jon’s career grew for nearly a decade with Polaris, and he found his purpose in working to connect a declining snowmobile industry to the evolving backcountry ski and snowboard culture.

From this unique perspective, he clearly saw many industry, political and cultural differences which block intelligent and sustainable progress for all winter backcountry- focused recreation. His vision and passion has influenced this emerging industry growth in many ways, and from this spark, Backcountry United was born.

MASON DAVEY   Community/Grassroots Organization   Mason and Jon met in 2016 through mutual friends at the SIA tradeshow in Denver, CO. At that time, Mason became co-owner of Weston Snowboards, a small Colorado grassroots snowboard company based out of Minturn, CO. Mason loved the voice and direction of Backcountry United and quickly formed a brand partnership between the two brands. With Backcountry United, Mason and Jon worked together, brainstorming on initiatives that broke from previous snowboard industry conventions—such as turning exclusivity on its head, forming community service efforts, and building partnerships with National Forest Foundation in an effort to make stewardship a focal point of the Weston Snowboards brand narrative.  In 2018, Mason parted ways with Weston, and began working with Backcountry United to help Jon galvanize the momentum that has mounted.

MASON DAVEY
Community/Grassroots Organization

Mason and Jon met in 2016 through mutual friends at the SIA tradeshow in Denver, CO. At that time, Mason became co-owner of Weston Snowboards, a small Colorado grassroots snowboard company based out of Minturn, CO. Mason loved the voice and direction of Backcountry United and quickly formed a brand partnership between the two brands. With Backcountry United, Mason and Jon worked together, brainstorming on initiatives that broke from previous snowboard industry conventions—such as turning exclusivity on its head, forming community service efforts, and building partnerships with National Forest Foundation in an effort to make stewardship a focal point of the Weston Snowboards brand narrative.

In 2018, Mason parted ways with Weston, and began working with Backcountry United to help Jon galvanize the momentum that has mounted.

TANA HOFFMAN   Marketing & Activation   Tana and Jon met in 2014 in the Chugach Mountains outside of Valdez, Alaska. Their passion for the Backcountry United idea quickly connected, and they spent two years brainstorming and collaborating while Jon was still working with Polaris, and as Tana began her role as Content Marketing Director at Teton Gravity Research. Tana’s passion and energy is infectious and her professional connections to the ski and snowboard industry are second to none. Before working at TGR, Tana worked in the Winter Park Ski Area marketing department, and built a strong clientele as a Marketing Consultant across tech, fashion, retail, and outdoor industries. She currently runs her own digital marketing agency and spends the majority of her time enjoying the public lands behind her home in Alpine, Wyoming. She brings a wealth of experience, connections, insight, and know-how in thinking big and getting things done.

TANA HOFFMAN
Marketing & Activation

Tana and Jon met in 2014 in the Chugach Mountains outside of Valdez, Alaska. Their passion for the Backcountry United idea quickly connected, and they spent two years brainstorming and collaborating while Jon was still working with Polaris, and as Tana began her role as Content Marketing Director at Teton Gravity Research. Tana’s passion and energy is infectious and her professional connections to the ski and snowboard industry are second to none. Before working at TGR, Tana worked in the Winter Park Ski Area marketing department, and built a strong clientele as a Marketing Consultant across tech, fashion, retail, and outdoor industries. She currently runs her own digital marketing agency and spends the majority of her time enjoying the public lands behind her home in Alpine, Wyoming. She brings a wealth of experience, connections, insight, and know-how in thinking big and getting things done.

BRIDGETTE SHABDACH   Business CEO Council   Brigette and Jon met in 2014 when Jon joined Spin Denver, an advertising and creative agency that Brigette started in 1993. An expert in all aspects of brand development, marketing, strategy and communications in the advertising industry, Brigette’s career spans more than 30 years and countless Fortune 500 industries. An accomplished leader, she has successfully launched SPIN, Inc, the Sacred Tree Center for Integrative Healing Arts and 4Winds Farm. Brigette has a degree in Somatic Experiencing Stress and Trauma from the Center for Human Enrichment, Boulder, CO, and is a certified QiGong Instructor. She believes collaboration creates the most powerful results. And she has a passion for inspiring critical thinking and thought leadership. She thrives in connecting people with causes they are passionate about, and inspiring others to live more conscious, active and sustainable lives.

BRIDGETTE SHABDACH
Business CEO Council

Brigette and Jon met in 2014 when Jon joined Spin Denver, an advertising and creative agency that Brigette started in 1993. An expert in all aspects of brand development, marketing, strategy and communications in the advertising industry, Brigette’s career spans more than 30 years and countless Fortune 500 industries. An accomplished leader, she has successfully launched SPIN, Inc, the Sacred Tree Center for Integrative Healing Arts and 4Winds Farm. Brigette has a degree in Somatic Experiencing Stress and Trauma from the Center for Human Enrichment, Boulder, CO, and is a certified QiGong Instructor. She believes collaboration creates the most powerful results. And she has a passion for inspiring critical thinking and thought leadership. She thrives in connecting people with causes they are passionate about, and inspiring others to live more conscious, active and sustainable lives.

WYATT CALDWELL   Athlete/Media   Wyatt was born, raised, and still lives in Sun Valley, Idaho. He is a professional snowboarder and an avid mountain biker, snowmobiler, wake surfer, skateboarder, hunter, moto biker, photographer, cinematographer, and pro camper. He considers himself lucky to have the great outdoors in his backyard and strives to spend as much time as possible in the surrounding mountains, off the beaten path, searching for a good view. Wyatt has traveled the world over the last two decades as a professional snowboarder, and he has picked up a camera lens and enjoys capturing images to share with friends and family. Wyatt and Jon met in Alaska over 5 years ago, and they have been sharing the stoke ever since. Wyatt is not only a multi-sport backcountry recreationist with a healthy respect for all user group perspectives, but he is also a media production expert with a wide range of backcountry cinematography and photography production experience under his belt.

WYATT CALDWELL
Athlete/Media

Wyatt was born, raised, and still lives in Sun Valley, Idaho. He is a professional snowboarder and an avid mountain biker, snowmobiler, wake surfer, skateboarder, hunter, moto biker, photographer, cinematographer, and pro camper. He considers himself lucky to have the great outdoors in his backyard and strives to spend as much time as possible in the surrounding mountains, off the beaten path, searching for a good view. Wyatt has traveled the world over the last two decades as a professional snowboarder, and he has picked up a camera lens and enjoys capturing images to share with friends and family. Wyatt and Jon met in Alaska over 5 years ago, and they have been sharing the stoke ever since. Wyatt is not only a multi-sport backcountry recreationist with a healthy respect for all user group perspectives, but he is also a media production expert with a wide range of backcountry cinematography and photography production experience under his belt.

BRITTANY WALKER KONSELLA   Non-Profit Council   Brittany is an avid outdoor enthusiast who lives in Crested Butte, CO. Her love for skiing began at the age of 4 on the ski slopes in Ohio. In 1994, Brittany's passion for the mountains motivated her to move to Colorado to compete and coach freestyle skiing. She also raced mountain bikes until 2007 when she left the race scene to pursue her goal of skiing all of Colorado's 14,000-foot peaks. Brittany conquered her goal in 2011 as she became the 2nd woman and 9th person ever, to ski all of Colorado’s fourteeners. In 2017, Brittany, and her husband Frank, released  Backcountry Ski & Snowboard Routes: Colorado , a guidebook featuring 102 lines, published by Mountaineers Books.  Brittany now spends her free time skiing, backcountry skiing, hiking, and mountain biking, and she writes about her adventures on 14erskiers.com. A former math and science teacher, Brittany works multiple jobs as a property manager and tutor, which allows her the flexibility to live her adventurous dreams. Her passion for the outdoors fuels her involvement in public lands advocacy through two non-profits: Share the Slate and Backcountry United.

BRITTANY WALKER KONSELLA
Non-Profit Council

Brittany is an avid outdoor enthusiast who lives in Crested Butte, CO. Her love for skiing began at the age of 4 on the ski slopes in Ohio. In 1994, Brittany's passion for the mountains motivated her to move to Colorado to compete and coach freestyle skiing. She also raced mountain bikes until 2007 when she left the race scene to pursue her goal of skiing all of Colorado's 14,000-foot peaks. Brittany conquered her goal in 2011 as she became the 2nd woman and 9th person ever, to ski all of Colorado’s fourteeners. In 2017, Brittany, and her husband Frank, released Backcountry Ski & Snowboard Routes: Colorado, a guidebook featuring 102 lines, published by Mountaineers Books.

Brittany now spends her free time skiing, backcountry skiing, hiking, and mountain biking, and she writes about her adventures on 14erskiers.com. A former math and science teacher, Brittany works multiple jobs as a property manager and tutor, which allows her the flexibility to live her adventurous dreams. Her passion for the outdoors fuels her involvement in public lands advocacy through two non-profits: Share the Slate and Backcountry United.

KRISTEN ALMER   Sponsorship Council   Kristen has had a powerful and lasting influence on the powersports industry. She created and sold the first outside-industry sponsorship in snocross, which spurred a tremendous growth in the sport and revolutionized the way OEMs invested in racing in the early 90’s.  Over the past 30 years, she has worked with some of the world’s most prestigious and influential athletes, race teams, sanctioning organizations, and the corporations which support them —both on road and off. A big picture thinker, she is adept at identifying growth opportunities, forging critical alliances, and sourcing funds for new projects.  Kristen also has a personal passion for nature photography, and a formal education in Psychology, Philosophy, and American Indian Studies from the University of Minnesota. She has a deep understanding of American history and is well versed in many topics which mimic today’s Public Lands issues. Kristen lives on a dude ranch at the foot of Superstition Mountain outside of Phoenix Arizona and she is also a passionate advocate for powersports safety.

KRISTEN ALMER
Sponsorship Council

Kristen has had a powerful and lasting influence on the powersports industry. She created and sold the first outside-industry sponsorship in snocross, which spurred a tremendous growth in the sport and revolutionized the way OEMs invested in racing in the early 90’s.

Over the past 30 years, she has worked with some of the world’s most prestigious and influential athletes, race teams, sanctioning organizations, and the corporations which support them —both on road and off. A big picture thinker, she is adept at identifying growth opportunities, forging critical alliances, and sourcing funds for new projects.

Kristen also has a personal passion for nature photography, and a formal education in Psychology, Philosophy, and American Indian Studies from the University of Minnesota. She has a deep understanding of American history and is well versed in many topics which mimic today’s Public Lands issues. Kristen lives on a dude ranch at the foot of Superstition Mountain outside of Phoenix Arizona and she is also a passionate advocate for powersports safety.


 
 

Athlete Ambassadors

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Dan Adams
Snowmobile

Travis Rice
Snowboard 

Wyatt Caldwell
Snowboard

Todd Ligare
Ski

Dan Adams
Snowmobile

Travis Rice
Snowboard 

Wyatt Caldwell
Snowboard

Todd Ligare
Ski

Dan Adams
Snowmobile

Travis Rice
Snowboard 

Wyatt Caldwell
Snowboard

Todd Ligare
Ski

 
 
 
 
 
 
 

Board of Trustees

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